The Creative Club
Brand Refresh
2024
CREDITS
Creative Direction:
Renzo Novelli & Laura Castellano

About The Project
The Creative Club is the community-driven arm of TCC Agency, created to bring Miami’s creative industry together through curated networking events and shared experiences. As the platform continued to grow, it needed a stronger visual identity that could better reflect the energy, diversity, and collaborative spirit of the community behind it.
At TCC Agency, we refreshed the brand’s visual direction, developing a more cohesive identity and updated aesthetic across its event communications and digital presence. The result is a bold, contemporary brand system that feels recognizable, flexible, and aligned with The Creative Club’s mission of creating meaningful connections among Miami’s creatives.



















