Micro TDH’s album 9 needed more than a cover, it needed a world. The project called for a campaign that could capture the album’s mystical identity and translate it into something fans could experience across music, visuals, and culture. The challenge was to build a cohesive visual language that could live beyond the album and carry into the tour and marketing rollout.

We developed a 360 campaign with Micro's Team that brought the album to life across every touchpoint. From the visual identity and cover art to merchandise, stage visuals, and large scale placements like New York Times Square billboards, every piece was designed to feel part of the same universe. The result was a cohesive rollout that amplified the album’s presence, contributing to over 120 million Spotify streams and strengthening Micro TDH’s position in the global music scene.